409 Management Consulting

Planning Consultancy & Advisory Services for Leisure, Sport & Entertainment

Event Planning Consultancy

Quiksilver and the Association of Surfing Professionals (ASP) came together for the production of The Quiksilver Pro New York, held in Long Beach, New York from September 1-15. The Quiksilver Pro New York was the 6th stop on the ASP 2011 World Tour and the first-ever ASP World Title Race stop on the east coast of the United States. The event offered a $1 million dollar prize purse to competitors, an amount unprecedented in professional surfing.  Advisory services for operational requirements, anticipation for event service requirements and FF&E recomendations were provided to support Quiksilver's project team.

The event, which was telecast on MSG Networks and the music network Fuse, was planned as a sports, music, art and fashion festival located adjacent to the Surf Competition site was a festival site outfitted with DC motocross freestyle ramps, a DC skate/BMX street course, a 10,000 square foot merchandise deck, VIP bars and cabanas, ROXY and Quiksilver Surf Camps, ROXY Village (brand activiation), sponsor village, and a main stage to hold some of the best musical talent in the biz.


The endeavor of a project planning is to map all the tasks that can be mapped so that changes and unforeseen problems can be handled with foresight and in a coherent way.  While most aspects of a project can be well thought-out, the uncertainty with any project requires preparation for the unexpected.

409 can bring to your business over 20 years of guidance and planning recomendations to assist you in your implementation of a conceptual design in all parts of the United States. 


Through a history of working with the most capable consultants in the industry, we can assist in bringing to you the right match of experience for your needs.  Finding the right talent for the right project is essential to delivering the proper results.

Press Release: January 2011 (excerpt)
January 4, 2011 - ORLANDO, FL – Today, Festival Republic announced a live music event, Orlando Calling, coming to the Florida Citrus Bowl this fall. The rock festival will take place November 11 – 13 and is expected to draw 60,000 in attendance per day. With four stages of music, Orlando Calling, will be one of the largest live music events in the state of Florida.
“Orlando Calling will add another cultural opportunity for our community that will not only increase entertainment options for our residents, but provide additional economic impact throughout Central Florida,” said Orlando Mayor Buddy Dyer. “We are excited to host this event in the recently renovated Citrus Bowl and to continue to bring more concerts and other events like this to that venue.”
Local, Orlando-based company incognitus also played a significant role in securing the event in the City of Orlando.
"The extensive research and ultimate conception of the event by our partners at incognitus made a compelling case for us to promote this event in Orlando, not to mention the overwhelming support from City Hall and the team from Orlando venues" said Benn, Festival Republic Managing Director.
Managing Director of 409, Patrick Leahy was a Founding Partner and past Principal in Incognitus.


Invite      Connect      Engage
 Venue & Event Advisory